Hockey Night in Canada Theme Competition

When CBC lost the theme music for Hockey Night in Canada to CTV, they did a smart thing in launching a competition for a new theme. It involves their audience, refocuses the attention from the old theme to the search for a new theme, and feeds into Canadians’ (alleged) sense of ownership of HNIC and its music. But as Fake Ouimet points out, it uses a decidedly old style of contract in its efforts to do so. Read his analysis of the fine print in the competition rules and decide for yourself.